Pharma & Biotech
Launching Excellence in the Oncology Field
We worked with YESCARTA to ensure their brand launch generated both awareness and education for audiences.
Navigating complexities to launch the world's first CAR T therapy
YESCARTA is a first-of-its-kind oncology gene therapy that harnesses the power of the patient’s immune system to treat cancer. We implemented an awareness campaign focused on both the brand and education to address the general lack of understanding about this therapy.
We partnered with Kite to lead the promotional launch of YESCARTA
Our team successfully launched a website, deployed email announcements, acquired media placements in trade journals and held a conference presence at the American Society of hematology annual conference.
