Retail

For decades, we’ve been providing high-performing marketing solutions for retail and e-commerce companies, so you never have to shop around to get results.

Retail therapy

Featured Offerings

Drive Traffic & Transaction


Strategy

High Performing Marketing Solutions


Owned & Earned Media

Brand Building & Activation

 

JanSport:
Email Marketing

With the critical holiday shopping season in full effect, we helped outdoor backpack retailer JanSport leverage dynamic promotional banners during time-sensitive holiday campaigns, resulting in a 165% increase in conversions year-over-year.

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Black Diamond:
Paid Search

After implementing a full-funnel media plan across paid search, we helped outdoor manufacturer Black Diamond Equipment summit new heights, including a staggering 286% increase in revenue.

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Eileen Fisher:
SEO Strategy

With ethical fashion brand Eileen Fisher seeking a serious glow up ahead of its website migration, MERGE was at the ready, armed with the tools and expertise to execute a stunning SEO makeover that led to a 59% increase in all keywords, along with marked boosts in revenue and transactions from organic channels.

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HOBO:
SMS Strategy

To reach and engage more shoppers without stealing share from other high-performing channels, MERGE launched an SMS/Text Messaging program that brought 1:1 communication and a consistent brand experience to shoppers, resulting in an astonishing 257% ROI.

SEE THE WORK

Results

1.7B

Website Visits/Year

$5B+

Revenue/Year

2.5B+

Emails Deployed/Month

Our Clients Include

Kate Spade
The North Face
Coach
Eileen Fisher
Kenneth Cole
Nautica
Lee
Wrangler
Giant Eagle
Jansport
Altra
Brooks Brothers
Eddie Bauer
Reebok
Hobo
Forever 21
Timberland
R+Co
Parlux
Full Beauty
Casper
Burton
Stuart Weitzman
Eloquii
Women Within

What Our Clients Say

Working with MERGE doesn’t feel like working with a vendor or partner, but an extension of my team. They understand my business and the nuances of our email program, it’s not just cookie cutter solutions or support. During a key promotional period, MERGE stepped in and filled a gap I had on my team at the time, making sure our campaigns still went out, and that we still met our demand goals. Without their support, we may not have had the strong performance we did during such a critical time for the brand.

Andrea Silva, Senior Director, Digital Marketing, Brooks Brothers

Working with MERGE has helped us scale and refine our strategies. Whether it's helping us scale audiences, test creative or gauge learnings about what's resonating with consumers, the team has provided valuable guidance and expertise that's amplified our ability to adapt within the digital landscape.

MICHELLE HOANG, MEDIA MANAGER, KENNETH COLE

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Work With An Agency That’s Built Different

MERGE is built different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.

Our Leadership

Nicole Turner | MERGE Managing Director, Consumer & Lifestyle

Nicole Turner

AJ Workman Headshot EVP, Growth Digital

AJ Workman

Robin Glanz SVP, Group Performance Marketing Leader

Robin Glanz

Garrett Hood SVP, Group Media Leader

Garrett Hood

Explore Our Services

Our Latest Retail Insights

Thought leadership from MERGE's retail marketing experts.