We MERGE insight with impact

From brand, content and customer experience strategy to CRM, audience and analytics, we deliver North Star strategies ready to activate and measure.


Through our targeted strategic workshops, we do more than just identify challenges and rank pressing issues - we also harness both internal and external insights. This unified approach encourages idea generation, synchronizes stakeholders, and crafts efficient action plans. As a result, we propel your business towards its goals with unparalleled transparency and determination.

Journey Maps

Collaborating with our clients to map out the customer journey sheds light on the entire customer lifecycle, offering valuable insights into crucial interactions and moments that matter. Following this, we translate these insights into practical actions - either implementing innovative strategies or reinforcing existing methods that have proven to be most effective in elevating the customer experience, engagement, and brand allegiance.

Data Analytics Dashboards

Transform intricate data into comprehensible, actionable insights. Through user-friendly visual presentations that tie together disparate sources of truth, you'll be equipped with the power to make educated decisions that optimize your operations and confidently fuel your business growth.

What We Offer

Strategies That Make An Impact

Brand Planning

  • Positioning and messaging
  • Brand workshops
  • Creative strategy
  • Brand guidelines


  • Personas and journey maps
  • Service design blueprints
  • Product roadmaps
  • Content strategy


  • Data strategy and martech assessments
  • Omnichannel contact strategy
  • Integrated channel plans
  • Personalization


  • Media mix modeling
  • Offer optimization
  • Attribution modeling
  • Performance reporting and analytics 



American Express
Broward Health Logo
GE Healthcare
IU Health
Interwell Health
VF Corporation

A short while ago, we took a pause and said, ‘you know, if we want to do this brand effort right we'll need additional research and really spend the time doing that.’ And it’s been more than worth it. Thank you.

Chief Marketing Officer, Leading Financial Services Firm

MERGE has been a key partner to the acceleration of our brand to one of the fastest-growing in the overall category. Their partnership in developing strong strategy and breakthrough creative is priceless to our team.

Chief Marketing Officer, QSR Restaurant Brand

The strategy team at MERGE helped us with utilizing customer insight and stakeholder workshops to inform a multi-year roadmap – including marcom, experiential and content improvements – to truly differentiate our B2B awareness and acquisition strategy and capture market share in a crowded space.

Chief Marketing Officer, Leading Accountable Care Organization

Strategy Leadership Team

Molly Lane EVP, Client Service

Molly Lane

EVP, Strategy

Becky Minervino

Sheri McLeish Senior Director, Content Strategy

Sheri McLeish

Priyama VP, Strategy Leader

Priyama Barua

Tom Gregorski VP, Strategy Leader (CRM)

Tom Gregorski

Chris Hunt VP, Strategy Leader

Chris Hunt

Rich Heald VP, Strategy Leader

Richard Heald

The Toolbox

Balancing industry leading resources with more innovative, AI-based technology, gives us more robust data to enhance target and competitive intelligence gathering. 

Knowledge Bases

  • Competiscan
  • Global Data
  • Pathmatics
  • Talkwalker
  • Resonate
  • Statista

Industry Research Services

  • Ask Wonder
  • eMarketer
  • Forrester
  • Kantar Health
  • MRI Simmons
  • Nielsen
  • WARC

Recruiting & Scheduling Tools

  • Calendly
  • DeepBench
  • GLG
  • Respondent.io

Surveying & User Testing Tools

  • Ask Your Target Market (AYTM)
  • Google Forms
  • Prodege
  • Survey Monkey
  • User Zoom

Primary Research & Analysis Tools

  • DScout
  • Jasper
  • Miro
  • Otter AI
  • Screaming Frog