Designing and developing an application to empower sales productivity.
UX Strategy
Application Design
Application Development
Creative
Database Design
Design
Database Development
Reduce the complications within the sales process to minimize errors and maximize productivity.
MERGE designed and developed a custom application for BVI's sales team to consult with surgeons while seamlessly integrating Salesforce and manufacturing databases for greater efficiency.
• 4-week pack customization process was condensed to under 15 minutes
• 3-4 month sampling process reduced to within a week
• Reduced sales team turnover and increased team expertise
• Growth from 4% market share to 10-15%
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