Paid Search & Shopping Services

Stand Out in Search

Paid Search and Shopping can feel complicated. Ever-changing strategies for Search Engine Marketing campaigns, PPC campaigns, ad groups, keywords, ad copy, evolving automation tools and other complexities can make in-house management overwhelming. Luckily, MERGE specializes in managing search and shopping campaigns, with decades of experience maximizing performance to our client objectives and creating efficiencies along the way.

How We Do It Better

Holistic Strategy

We look for tactical opportunities across Search and Shopping and how they can work together in tandem. Because we are a full-service digital consultancy, we also have consideration for cross-channel impact to areas like organic search or audience integration through Paid Social. We support omnichannel objectives for performance marketing, brand marketing, retail marketing, in-store traffic, and lead generation.

PPC Expertise

We’ve been doing paid advertising since was the Search Engine—so our knowledge is deep. That expertise ensures the right keyword research, negative keyword usage, ad copy testing, and bid optimizations. But that’s just the beginning. We’re constantly testing new betas or Google and Bing products to always stay ahead of the competition. Along with our best practices, we work closely with teams at Google and Bing who are dedicated to ensuring our team is on the cutting edge of search.

Audiences-First Approach

No one knows your customer better than you do. So, we leverage your first-party data like CRM or onsite remarking pixels to ensure we’re capturing the right customer at the right time. We also layer on second- or third-party data with similar, in-market, or affinity audiences so that we can continue to drive efficiency and grow your customer base.

Best-in-Class Tools

We only utilize the best tools because we know they work. Every client account is managed through Search Ads 360 (formerly DoubleClick Search), which gives us access to features that allow us to drive strong performance, no matter what your goals may be. Not only can we efficiently manage all your accounts in a single place, but we can use things like automated bid strategies to set and hit goals, all using AI and machine learning. Bid strategies are also accessible platform direct, but SA360 allows us to combine data to enhance your campaign automation. To assess the impact of our efforts we leverage the visualization tool Domo, allowing you to view data in the ways that matter most to you and your business—you can kiss those Excel reports goodbye. Get real-time reporting, updates and make decisions on the go.

Premier Partnerships

We think we’re the search experts, but so do Google and Bing. As Certified Premier partners with dedicated agency teams at both search engines, we get the highest level of support for our clients. Through these exclusive partnerships, we also gain early access to new products, beta opportunities, industry and competitive insights, as well as reps who know and care about our clients’ business.

The Impact We Make

Results matter. We assess Paid Search & Shopping campaign performance on a daily basis, validating our automations are working and in line with your business goals. Our strategists leverage real-time reporting and data visualizations to stay up to speed on account performance, analyze test results, iterate on what’s working, and identify new opportunities. With the right Paid Search & Shopping strategy, we improve performance across your business.