Digital Marketing Strategy

Driving total business transformation at all stages of digital maturity

Our consultants are experts in cross-channel and data-driven digital strategy, highlighting the best game plan to meet your business objectives. We assess your stage of maturity, craft a roadmap for advancement, develop a measurement plan, inform forecasts or budgets, and guide tactical execution.

We also leverage the best-fit technology to optimize your digital efforts accordingly and map out a plan to keep you agile and ready to take on any business challenge, including staying ahead of your competition.

How We Do It Better

Audience-First Approach

We dig deep into audience demographics, interests, online activity, onsite behaviors, omnichannel purchase behaviors, competitive brand preferences and other rich data points to create highly targeted content for your segments. Finding, activating and measuring audiences is easier than ever with user matching capabilities available through our media platforms or via our data onboarding partners.

Digital Roadmaps & Omnichannel Planning

Taking into consideration your key performance indicators (KPIs), our team works with you to define a custom road map, specific to your story and your goals. We create this with all customer touchpoints in mind—whether online, mobile or in-store. We revisit this road map quarterly to make sure we are aligned with your overarching or shifting goals.

Media Mix Optimization & Measurement

We look at your channels holistically to determine the larger story of your performance. From here, we diagnose areas of growth or fatigue. We won’t leave your audience feeling uninspired to connect with your brand—we optimize for the customer and the touch points involved in their unique journeys.

Collaborative Team of Experts

We partner with your team to evolve the digital programs critical to your business. With our automated and predictive algorithms, it’s easy to keep a pulse on your company’s performance.

 

Tools for Success

Our team leverages proprietary tools and technologies to deliver your branded strategy. We have developed solutions such as custom industry benchmark dashboarding, automated performance pacing, predictive algorithms to inform eCommerce projections, digital marketing mix modelling and more—available exclusively to our strategists and clients.

We were awarded the Domo Partner of the Year in 2020 and 2021 because of the superior Domo dashboarding we build and rely on for business and digital intelligence. We have a Google Premier Partnership, Facebook Certified Partnership and our clients have access to a host of tools including BrightEdge, 4C Insights, Moat and other agency-licensed solutions. We work with you to design a custom mix of the best tools for your current needs.

The Impact We Make

With over 17 years of thought leadership in digital marketing, we assess performance on a daily, weekly and monthly basis to assure our partnership exceeds your expectations and continues to drive performance.