Retail

Part 2: The New State of Brand Storytelling in Retail

Having a deep understanding of both your brand and customers is essential for a successful retail experience. Chief Client Officer Nick Jones talks with MERGE’s Director of In-Store Experience George Bird and Retail Brand Consultant Mark Rexroat about what it takes to build an authentic brand story and how to find the right tools and customer touchpoints or shopper needs throughout the customer journey.

PUBLISHED: 9/29/2021