The Digital Advertising Alliance asked MERGE’s Chief Strategy Officer, Dr. Lauren Tucker, how the agency is leveraging AI for insight development. Dr. Tucker explains context, human experience and intelligence are critical to achieving the best possible results.
The eMERGE-ing Business Case for AI - Obtaining Optimal Results
Today, AI [artificial intelligence] is seen as an increasingly powerful tool in the evolution of how brands connect with consumers. The power of AI is the ability to collect and assess data -- in volume, variability and velocity—providing deeper insights and intelligence into consumer wants, needs and life behaviors.
PUBLISHED: 2/4/2020
