Bizible Tips & Tricks: Out-of-the-Box Attribution

BY: Justin Norris | Sr. Director, Solutions Architecture

PUBLISHED: 4/16/2020

Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights.

In this video, Justin Norris, Director of Solutions Architecture, breaks down the differences between first-touch, lead generation, multi-touch, and full-path attribution models, as well as how Bizible runs all of these in parallel, to help your organization find the best fit for your sales and marketing while retaining all data points.


He also highlights the ability to create a custom model, specific to your organization’s needs.