Agency Updates

MERGE Names Justine Fedak as Chief Marketing Officer

Leading socially conscious marketer joins MERGE to tell and elevate its story

PUBLISHED: 11/8/2021

(Chicago, November 2, 2021)MERGE, a premium storytelling technology company, announced today that socially conscious marketer, Justine Fedak, is joining the agency as Chief Marketing Officer and a member of the company’s executive committee. Justine will work with MERGE’s senior leadership to tell the many stories about MERGE’S clients, people and work.


“Justine truly embodies MERGE’S purpose of promoting health, wealth and happiness in the world,” says Patrick Venetucci, Chief Executive Officer of MERGE. “We are proud and humbled to be adding such a brave social advocate, a kindred creative spirit and an empathetic leader to our team.”


Justine is a self-declared Corporate Hippie and transformational socially conscious marketing executive with deep experience in brand management and marketing operations. She is one of the “happiest,” most passionate “storytellers” within the industry. Her mantra, “be in love with your life, every single minute,” underpins her infectious and energetic approach to strategic thinking and marketing communication. Her collaborative style and natural inclination to promote “health, wealth and happiness” for all around her, coupled with her commitment to giving back, has earned her the reputation of being a tenacious, focused partner who fully invests herself in a shared vision and outcome. Her inclusive leadership style, openly sharing her inspiring life conquering multiple sclerosis, keeps her and everyone around her fully focused on the true importance of health, while also emphasizing the wealth of empathy we all need to truly connect, create our best work and, ultimately, believe in the magic and impact of our lives.


Justine’s long-tenured career with BMO Financial Group, leading marketing communications across North America, enabled her to build a strong, diverse network not only within financial services but also sports marketing, as well as the philanthropic, civic and volunteer service communities.


Prior to joining MERGE, she was consulting in her own firm, Corporate Hippie, held the title of Chief Brand Strategist with Pollara Strategic Insights and worked with various diverse industry clients across North America. She is also Co-Founder (Star Jones) of Instant Impact Group, a diversity and marketing consulting firm, and the author of an inspirational children’s book, “The Magic Happy Chair.”


Justine is a very active member of her community and industry. She is a member of the Executive Board of Directors of The Magnificent Mile Association and the Chicago Police Foundation. She is Commissioner of the SSA City of Chicago (Greektown), Chair of Chicago-Toronto Sisters Cities International (World Business Chicago) and past Chair of the City of Chicago Municipal Marketing Advisory Counsel, ADA25, as well as past member of many other prominent boards.



MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and marketing operations platforms. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Marco’s Pizza, Facebook, BlueCross BlueShield, Abbott, Supernus, Seqirus, GE Healthcare, Advocate Aurora Health, Brigham Health, Indiana University Health, Fidelity and Eaton Vance. With 700+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit