Agency Updates, Experience

MERGE Appoints Libby Morgan as Agency’s First Chief Digital Business Officer

Expertise at the Intersection of Marketing, Branding and Technology will Enhance Ecommerce Experience Offerings

PUBLISHED: 4/19/2023

CHICAGO, April 19, 2023 -- MERGE, a premium storytelling and technology company, today announced that it has appointed Libby Morgan as the organization’s first Chief Digital Business Officer, charged with leading the agency’s award-winning Experience, Engineering and Platforms (EEP) service offering. This comes just weeks after Stacey Hawes joined as Chief Performance and Data Officer, furthering MERGE’s commitment to drive client traffic and transactions.

Bringing two decades of experience, Morgan is seasoned in building, mentoring and inspiring cross-disciplinary marketing and technology teams to drive global revenue, increase market share and build brand equity. Additionally, she has a deep background in ecommerce strategy and is adept in platforms such as Adobe, Sitecore and Salesforce. As Chief Digital Business Officer, she will leverage this experience to bring together the agency’s technology and platform experts from across the nation to elevate EEP solutions and drive growth across geographies. 

“MERGE is committed to helping clients raise their customer experience to drive traffic and transactions,” said Patrick Venetucci, Chief Executive Officer of MERGE. “Making a lasting impact on consumers requires a deep understanding of a business from the brand and marketing to technology and sales. We are excited to add Libby’s expertise in guiding some of the world’s largest brands to successfully tackle this challenge.” 

Based in New York, Morgan has worked with high-profile brands such as Nestle, HP, Kendra Scott and Sanofi to drive successful digital transformation and develop commerce solutions that deliver ROI by aligning brands’ long-term visions and short-term needs. Over the last decade, she has helped global B-to-C and B-to-B clients across verticals, including retail/fashion/beauty/apparel, CPG, health/wellness, pharma and finance, to thrive in the digital economy through strategies and activations that create meaningful business outcomes.

“Drawing from my roots in experience design, I am passionate about helping brands create frameworks that help them to best resonate with their customers, while achieving their business goals, mitigating risks and optimizing their ROI for technology and platform investments,” said Morgan. “Crafting the optimal customer experience must be rooted in an understanding of the intersection between design, marketing and strategy. MERGE delivers on these requirements with its unique combination of service offerings, which I am proud to lead in this new role.” 

Prior to joining MERGE, Morgan was President of MRM Commerce, where she oversaw global end-to-end commerce offerings with a focus on data-driven strategy and digital transformation, as well as omnichannel connectivity. Additionally, she served as Chief Strategy Officer for IAB, President of Born Group and in other leadership roles at digital consultancies. 

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and marketing operations platforms. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Meta, BlueCross BlueShield, Abbott, Supernus, Seqirus, GE Healthcare, Indiana University Health, Nationwide and Fidelity. With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.