Health

Health Insurance

Turning Coverage Into Confidence

We have 30 years' experience in the healthcare space, so our learning curve is a straight line to results. We know your business instinctively and show up ready to play.

 

Commercial

We work with health plans big and small, crafting effective and targeted campaigns within this highly regulated landscape.

 

 

Government

Serving our government clients is a privilege we take seriously. We understand the regulations and make the process seamless for our clients.

 

 

Nonprofit and association

It's easy to get excited about supporting the mission of those giving back. Our teams use emerging tech and meaningful data to maximize the impact of our nonprofit clients.

 

 

Payer/provider joint venture programs

We coordinate across multiple agencies to build effective strategies and experiences for your audiences.

 

 

Regional health plans

We partner with regional health plans — pioneering bold strategies and solutions. We bring decades of experience and strong performance capabilities in Medicare, Medicaid and the individual market.

 

 

University health plans

Attention to detail is crucial in healthcare. From elevating digital experiences to increasing engagement with preventative care, our teams work with clients to achieve their goals.

 

With MERGE, I value the small agency feel, but the large agency resources. It’s just a smart agency. They know our industry really well so they make life easier for us. It's a great team, great people and great partners.

LEN KUDGIS HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY DIRECTOR, MARKETING, SALES, RETENTION & OUTREACH GOVERNMENT PROGRAMS

MERGE is the best marketing firm I've ever worked with. Maybe the most talented our company has ever known in its 75-year history. The firm's creative approach was the real deal. And thank goodness it was — times 10. The best on-target messaging I've ever seen.

Director of Marketing, Large Health Insurance Company

Winning the numbers game

Results for our health insurance clients

17

We work with 17 health plans throughout the United States.

25

We’ve worked with Blue Cross Blue Shield plans for over 25 years.

200

More than 200 MERGE employees have payer marketing experience.

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News and insights

Health Insurance

MERGE taps Garrett Smith to strategically inspire storytelling and drive growth

Health Insurance

CAA's No Surprise Act

Health Insurance

Successful content strategies reflect the consumerization of healthcare