Challenge

Elanco wanted to reimagine their space at the largest veterinary conference in the U.S. With so many attendees, it was becoming increasingly more difficult to stand out, attract people to the booth, and keep them engaged.

Outcome

Research showed attendees wanted more ways to engage with brands, so we designed an experience-driven booth that delivered on the brand promises of companionship and enrichment. The booth's show-stopping centerpiece was an interactive digital dog that played with attendees through gesture-based commands. The heartwarming gamified experience delivered smiles and ultimately drove traffic and orders for Elanco's Companion Animal sales team.

Results