In the current era of digital transformation, the marketing technology (MarTech) stack plays an important role in effectively reaching healthcare consumers. But with the complexities of the current landscape, how are MarTech stacks across the industry measuring up?
To find out, MERGE surveyed a number of healthcare organizations to better understand the challenges healthcare marketers face as they build and use a MarTech stack, impacts from the pandemic, and more.
State of Healthcare Marketing Technology provides an in-depth look at the research conducted as well as solutions and opportunities for digital transformation moving forward.
Click here to download the white paper.