Acing the Retail Experience During Back-to-School Season

Sprint Retail Promotional Campaign


  • Retail and Brand Strategy

  • Performance Marketing

  • Content Development

  • Environmental Design

  • Technology Implementation

  • POP and Digital Signage

  • Promotional Campaign


The start of school is the second biggest spending season of the year. Sprint wanted to get the back-to-school crowd back into its stores before the bell rang. That meant increasing foot traffic, gaining new customers and increasing sales — all in a highly competitive environment.


We helped Sprint develop a back-to-school retail promotion campaign for the entire family. Our tech-forward campaign reached students while targeted promotional messages resonated with the rest of the family. In addition, we created a cohesive in-store experience with messaging that positioned Sprint as the partner to provide value and quality for back-to-school technology.


We passed the test with increased traffic and increased sales.

Next Case Study