Land O'Frost
A Campaign Consumers Are Eating Up
Helping a Brand Break Through the Clutter with Humor and Charm.
Services
Brand Strategy
Campaign Concepting & Ideas
Content & Social Planning
Omnichannel Campaign Execution
UX Design
Website Development
Challenge
Help LOF's largest brand break through the clutter of a category dominated by two household names - Oscar Mayer and Hillshire Farm.
Outcome
MERGE developed the "Sandwich Board" campaign to deliver the Premium message in a humorous and charming way through TV and social media, coupled with recipe ideas, giveaways, and consumer engagement to continue driving brand awareness.
Results
Through the first 5 months of the campaign:
+35%
Unaided awareness
+5%
Consideration
10x
The social engagement of competitors
“
“I’ve been delighted to see what a strong partner MERGE is in helping me to transform how we approach marketing in our organization.”
Reggie Moore, SVP, Sales and Marketing, Land O'Frost
