Gone Rogue
All-In With These Chips & Product Launch
Building a Brand from the Ground up with a Campaign as Innovative as the Product.
Services
Content & Social Planning
UX Design
Website Development & eCommerce
Brand Strategy
Campaign Concepting & Ideas
Omnichannel Campaign Execution
Challenge
Develop positioning, brand strategy, and creative strategy to introduce a new-to-the-world, high-protein snack chip.
Outcome
A fully integrated campaign that included the Spartan Race sponsorship, social media, influencers, and public relations with professional athletes, all focused on driving trial and purchase on Amazon and GoneRogueSnacks.com.
Results
On day one, Gone Rogue was the number one selling brand in the jerky category on Amazon. The campaign has delivered:
1.2B+
impressions
290k+
product samples
